Every project runs through the same battle-tested process. No surprises, no scope creep, no waiting. You always know exactly where your project stands and what's coming next.
Before I touch a single pixel or write a single line of code, I need to understand your business, your customers, and your competition. This phase is about asking the uncomfortable questions: Why aren’t you ranking? Why aren’t visitors converting? What does your ideal customer actually search for?
I audit your existing site, analyse your top competitors’ SEO profiles, and build a clear picture of the opportunity. This becomes the foundation that every decision is made from.
No project starts in Figma or in code. It starts with a strategy document. I map out exactly which keywords your site will target, what content needs to be created, how the information architecture will work, and what the design direction will look like before a single hour of execution is billed.
This step exists to eliminate surprises. You approve the direction before I build it. Changes at this stage cost a conversation — changes after build cost time and money.
This is where most agencies go quiet and come back six weeks later with something you weren’t expecting. I don’t do that. I share work-in-progress at every major milestone. You see the design before the build. You see the build before the launch. Nothing ships without your sign-off.
Development is done to production standards from day one — proper semantic HTML, schema markup, image optimisation, Core Web Vitals compliance. SEO isn’t sprinkled on at the end. It’s in the structure from the start.
Launch day is not the finish line — it’s the starting gun. A new site takes time to earn Google’s trust. Content compounds month over month. Backlinks accumulate. Rankings rise. The real work happens in the 90 days after launch, and I stay with you through it.
Monthly reporting keeps you informed without jargon. I tell you what moved, what I’re doing next, and why. If something isn’t working, I say so and I adjust. No strategy is so sacred it can’t be questioned.
Common Questions
Most websites take 4–8 weeks from strategy approval to launch, depending on size and complexity. I give you a fixed timeline in the proposal and I stick to it.
Honest answer: 3–6 months for meaningful movement, 6–12 months for significant results in competitive niches. Anyone promising faster is either oversimplifying or overpromising.
No. Each service works independently. But they do compound when combined — an SEO-built site with a regular content programme outperforms either in isolation by a wide margin.
You can retain me for ongoing SEO and content, or take the handover and run it yourself. I train you on the CMS either way. No lock-in clauses.
Yes. All collaboration happens asynchronously with clear documentation so time zones are never a problem.
Design and content revisions are included as specified in your proposal. I use a structured feedback process so nothing gets lost in email chains. You see it, you comment, I fix it.